MUSIC TO READ BY: From the Aug. 21 Publishers Lunch e-mail newsletter: “Over the weekend, the Wall Street Journal looked at books that come with soundtracks -- sometimes formally packaged with the book, sometimes informally posted on the web. The idea is that as they read, people can listen to music that matches the mood of the books. In some cases, the songs are mentioned in the books themselves; in others, the lyrics mirror themes or plot points. James Patterson spent $100,000 commissioning a CD for one of his “Maximum Ride” titles, and 100,000 CDs were sent to radio stations and given away as promos. One byproduct of the book soundtrack trend has been the transformation of a grassroots music blog into a coveted marketing slot…. The blog, called Largehearted Boy, features a running series called 'Book Notes.' About once a week, an author of a recent book posts a list of songs that inspired the work or that readers might want to listen to as they turn the pages."
- posted by Michael Shay @ 12:23 PM